How to Become a Digital Marketer

businesses spend two-thirds of their advertising budget on digital channels hence digital marketers are getting in demand hi guys this is Ishu Sharma from ytff and welcome to this blog on how to become a digital marketer.

first, let's have a look at the agenda we'll start with why you should become a  digital marketer followed by who is a  digital marketer we'll then have a quick look at the digital marketing skills along with real job descriptions and finally, we will address the learning path how to become a digital marketer.

why you should become a digital marketer

First and foremost you may consider the fact that you can practice digital marketing as a freelancer and make it your own business from the perspective of job opportunities in India for digital marketers.

we have more than a thousand vacant jobs and in us even more than 13 000 vacant jobs if we consider the tech hubs in these countries  Bangalore alone has 360 plus jobs and  California has more than 2 000 vacant jobs this data is based on an analysis conducted using indeed and glassdoor.

Why Become a Digital Marketer?

a digital marketer is the pay in India a fresher is paid about five lakh forty-six thousand rupees per year and in the us, the pay is about sixty-one thousand dollars annually this again is based on an analysis using Glassdoor.

so you know  this is the average for freshers with  an increase in experience the salary shall  increase too with the right skills you  may get the opportunity to work in  top-notch companies such as Google  accenture tcs cognizant etc so wait no  longer to get started in this lucrative  career next let's see 

who is a digital marketer 

digital marketer is a  marketer who performs a form of marketing on digital devices such as mobile phones computers and tablets. using platforms such as search engines websites emails social media and mobile applications to help reach a greater audience with lesser expenses.

broadly talking about digital marketing  the marketer may work in different kinds  of domains the six main branches are content marketing where the  quality of your content is most crucial  SEO or search engine optimization PPC or  pay-per-click affiliate marketing where  another platform is paid to promote your  work social media marketing using  Facebook Twitter Instagram etc and email  marketing

roles  and responsibilities of a digital  marketer  

it includes analyzing digital data to draw key recommendations around website optimization and conducting social media audits to ensure best practices are being used maintaining a digital dashboard of several different accounts.

coordinating with the sales team to create marketing campaigns preparing emails to send out to customers monitoring key online marketing matrix to track success.

create and maintain online listings across e-commerce platforms they also need to ensure that the brand message is consistent.

skills required by a digital marketer 

for that let's look into a job description to get the real skills look for in this JD posted by Reliance the digital marketer is required to develop digital campaigns analyze data and metrics analyze marketing campaigns optimize media strategy build dashboards to monitor content sales revenue etc

track digital marketing initiatives analytics and reporting using google or facebook analytics and repeatedly mentioned communication skills but why stick to just one job let's look into a few more this job description was posted by  Accenture there again.

we can see the requirements of knowledge in SEO  campaigning through email and social media creating PPC strategy along with keyword research and optimization social media tools and campaigns email marketing digital campaigns digital analytics management and communication skills.

similarly, in the job description for digital marketing specialist as posted by the slice, we can see strategies for preparing newsletters emails content marketing social media marketing, and promotion of digital marketing concepts experience with b2b social media email marketing and once again excellent communication to sum it up through all the mini job descriptions. 

we see that the skills required by digital marketer includes keyword planning and optimization search engine marketing on Google Console email marketing social media marketing on  Facebook Instagram Twitter etc analytical tools such as Google Analytics digital marketing campaigning content marketing and of course, some communication skills with the skills in mind.

how to become a digital marketer 

just like any other career path to become a digital marketer you need to follow a certain road map start off by getting a degree though it's not necessary, it is preferred to have graduated in commerce with marketing as a subject next on the desired skills as we just talked about the skills required to go and learn them.

now if you are looking for free resources check out Edureka's YouTube channel which provides in-depth video lectures for you to understand if you are more of a reader you may also check out the blogs by Edureka.

where many blogs are devoted to digital marketing alone next go ahead and get some hands-on experience in digital marketing in the case of digital marketing you need to practice as you learn after learning each skill try to find a way to execute it and a also to combine.

all these steps you can get into a well-defined learning path with hands-on  activities you may get certified in  digital marketing  check out the digital marketing  certification training course by Edureka 

which covers all the required skills it is specifically designed for working professionals to take up the classes on weekends there is 24/7 support from  Atureka and the instructors have 10-plusWith  years of experience working as digital marketers themselves.

luckily for you, there are no prerequisites to take up this course everything starts from scratch and also you have lifetime access to the lectures to come back and revisit the course even after you finish.

so go ahead and start your journey to become a digital marketer today thank you for watching this blog if you have any doubts please leave a message in the comment section Happy learning.

I hope you have enjoyed this blog you can comment with any of your doubts and queries and we will reply to them.